Adobe unveils AI video generation model for premiere pro integration

Adobe has announced plans to introduce an AI video generation model as part of its Firefly family, set for integration into Premiere Pro later this year.

While details about the model remain limited, it aims to compete with offerings from OpenAI, Google, and emerging startups in the generative AI video space.

The model will introduce features such as object addition, removal, and generative extend, enhancing Premiere Pro’s editing capabilities.

However, concerns persist regarding its performance, particularly in light of past criticisms of Firefly image generation models.

Despite these uncertainties, Adobe’s move signals a strategic shift towards embracing generative video technology, albeit with cautious optimism.