LinkedIn launches Thought Leader Ads to enter influencer marketing space

LinkedIn, renowned for professional networking, ventures into influencer marketing with the introduction of Thought Leader ads.

This strategic move aims to boost revenue growth amid stagnant figures since 2022.

With a user base exceeding 1 billion, LinkedIn aims to leverage its platform by allowing advertisers to amplify posts from users, including those with significant followings.

While influencer marketing has thrived on platforms like Instagram and TikTok, LinkedIn’s market share is projected at a modest 4% of social media marketing revenue.

The introduction of Thought Leader ads signals LinkedIn’s bid to diversify revenue streams and compete in the evolving landscape of social media advertising.