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#TheIsaacSeries: Erik Qualman, Bestselling Author, Socialnomics



Erik Qualman on TIS

About 5 years ago, before social media became such a widespread phenomenon across Nigeria, I came in contact with a book titled Socialnomics. Beyond its rich, eye-opening insights and monumental revelations, the book practically altered the way I view the media forever.


While leading the digital team Daystar Christian Centre, I remember gifting Japheth Omojuwa my copy, during his timely visit, and replacing it almost immediately. Few others have since got copies after flipping through mine.

So, you can imagine my excitement at the priviledge to host the legendary author of Socialnomics, Erik Qualman on #TheIsaacSeries.

5x Bestselling Author and Keynote Speaker Erik Qualman has spoken in over 55 countries and reached over 50 million people. He is the #1 bestselling author of five books on digital leadership, Socialnomics, which is held in over 1090 libraries globally, and was voted the 2nd Most Likeable Author in the World alongside Harry Potter’s J.K. Rowling and Seth Godin. He is the host of the popular Super U Podcast and his work has been used by the National Guard to NBCUniversal to NASA.

In this lively chat, for about 50 minutes, Erik answered questions about how social media is transforming the way we live and do business, and how you can cash in on your passion, leveraging social.

Watch and share your thoughts!


The Isaac Series is an online masterclass where African disruptors tell the stories behind the brands they built. Hosted by Isaac Oladipupo, #TheIsaacSeries airs on Instagram Live via @theisaacola every Sunday 6pm (WAT). The aim is to transform young Africans from consumers to producers while increasing the number of empowered youths above the weaklings.⁣

Nigeria’s top youth newspaper - actively delivering credible news, entertainment, and empowerment to 50 million young Africans daily.