MTN Nigeria partners with LaLiga to entertain football fans

MTN Nigeria has disclosed collaboration with the Spanish football league, LaLiga, to offer top-notch entertainment to fans of football in Nigeria.

Laliga is presently one of the most famous in football, features numerous most talented stars and recognised names in the football world.

The partnership gives MTN the right to use the brand name of the league in Nigeria, therefore, launches, “LaLiga Trivia Nigeria”.

This is a digital content platform that offers MTN customers with the league’s elite news, updates, videos and games, providing football fans an exclusive and extremely entertaining experience.

The partnership under the licence of Samssons Systems and Investments Ltd., a Value Added Services local partner in Nigeria, will see MTN increase opportunities for sports professionals in Nigeria as well as offer top-notch entertainment to football fans nationwide.

The Chief Digital Officer, MTN Nigeria, Srinivas Rao said, “We are excited about this. This partnership furthers our Good Together philosophy, which advocates collaboration as a vehicle to deliver superior value to our customers.

“The new partnership will bring Nigerian football fans closer to the action through exclusive content.

The Head of Business, Marketing and International Development of LaLiga, Óscar Pardo spoke about the partnership. He said, “This is a very exciting partnership for us.

“We are always looking to build and entertain communities of football fans through engaging content and new experiences.

“LaLiga Trivia is a platform that will help us get closer to fans across Nigeria and will showcase the very best of what Spanish football has to offer. We’re excited to continue building these connections by working with MTN in Nigeria.”

“Subscribers stand a chance to win amazing prizes, including a trip to Spain to watch live matches, meet LaLiga stars and access a range of matches and exclusive content.”

Pardo further said that the collaboration would also feature highlights, league news, interviews and league imagery and follow the growth of the Nigerian stars presently using their trade in LaLiga Santander and LaLiga SmartBank. These include Samuel Chukwueze, Ramon Azeez, Kenneth Omeruo and Kelechi Nwakali.