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Tinder’s paying user base declines again as Hinge sees Growth



Tinder vs Hinge user base

Match Group, the parent company of dating apps like Tinder and Hinge, has released its first-quarter earnings report revealing contrasting trends.

While Tinder’s paying user base declined for the sixth consecutive quarter, Hinge witnessed significant growth.

Tinder saw a 9% decrease in paying users, dropping to 10 million, while Hinge experienced a 31% increase, reaching 1.4 million paying users.

The decline in Tinder’s user base reflects shifting preferences towards more meaningful connections, favouring platforms like Hinge.

Despite efforts to drive revenue through à la carte features, Tinder’s revenue from these features declined by 13% in Q1 2024.

Match Group anticipates further declines in Tinder’s paying users in Q2 but expects signs of improvement in Q3.

The company plans to introduce new à la carte features on Tinder to address user needs.

Lawrence is a dynamic digital journalist known for his expertise in creating SEO-focused content that drives business success. Alongside his journalism career, he also serves as an AI tutor, leveraging his knowledge to educate and empower others in the field. Lawrence graduated from Moshood Abiola Polytechnic with an HND in Mass Communication and has had his work referenced in Wikipedia and various online media outlets.

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