Selena Gomez joins the Billionaire Club

Selena Gomez, once known primarily for her role as Alex Russo on Wizards of Waverly Place, has officially become a billionaire—but it’s not her music that made her rich.

According to Bloomberg’s Billionaires Index, the multi-talented star has amassed an estimated $1.3 billion fortune, with a whopping 80% coming from her wildly successful Rare Beauty brand.

Though she first hit the spotlight as a Disney star, and later ventured into music, her entrepreneurial ventures have eclipsed her entertainment earnings. In fact, music and tours make up less than 5% of her wealth, as Gomez hasn’t toured since 2016.

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With over 424 million Instagram followers, Selena is among the top three most-followed people on the platform, behind football legends Cristiano Ronaldo and Lionel Messi. Yet it’s her beauty empire—and smart business moves in brand partnerships and mental health startups—that have turned her into one of the most financially successful stars of her generation.

Gomez’s rare ascent from child star to billionaire entrepreneur proves she’s a force to be reckoned with, both on screen and in the business world.