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A disruptor at the intersection of marketing, education and technology, Jide Ayegbusi is the founder and CEO of Edusko.com, an EdTech startup, based in Lagos, Nigeria. In this third episode of The Isaac Series, he speaks with Isaac Oladipupo on how it all started.
Jide is a passionate advocate of quality and affordable education in Africa. He founded Edusko to help low to middle income earning families make informed school choices and access finance to give their children quality education. He strongly believes in the power of technology in rewriting the future of education and preparing the next generation of students for amazing opportunities ahead.
He is a graduate of Psychology from Adekunle Ajasin University and holds MSc. Degree in Marketing from the University of Lagos. Jide is the convener of The Business of Education Summit, the largest education summit in Nigeria that brings together education stakeholders and the organized private sector to discuss actionable solutions to some of the prominent problems in our education system. Over the last 4 years, more than 3,500 delegates have been impacted through the summit.
He is also the convener of The Avenue, Nigeria’s largest convergence of parents and their teenagers to ensure children’s physical, academic, career, emotional, or economic well-being. Edusko was one of the top 7 most viable startups selected by the Nigerian Economy Summit Group in 2017. The startup also made the top 10 finalists at the Seedstars World event in Lagos, Nigeria in 2019. They have also made the country finalists for the Mest Africa Challenge, 2020.
Early in 2020, Jide was one of the 25 young founders selected across the world to participate in the Westerwelle Young Founders Program in Berlin, Germany. Prior to founding Edusko, Jide has, more than a decade, demonstrated remarkable abilities and achievements in Brand Management, Education Marketing, Channel Management, Strategic Planning, Advertising and Project Management, most especially in the education space.
Watch his story below:
The Isaac Series is an online masterclass where African disruptors tell the stories behind the brands they built. Hosted by Isaac Oladipupo, The Isaac Series airs on Instagram Live via @theisaacola every Sunday 6pm (WAT). Its uniqueness is in the vulnerability of guests in revealing previously untold stories about their failures, challenges, successes, processes, and rare lessons from their unique journey. The aim is to transform the upcoming generation from consumers to producers, shielding them from repeating mistakes while increasing the number of empowered youths above the weaklings.
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