MARKETING STRATEGIES THAT WORKED IN 2022

MARKETING STRATEGIES THAT WORKED IN 2022

One of the biggest trends of 2022 was influencer marketing.

This strategy involves partnering with famous individuals or celebrities to promote a product or service.

By leveraging these influencers’ large and engaged followings, businesses could reach a wider audience and drive significant traffic and sales.

Here are some of the reasons why influencer marketing has gained momentum:

• Persuades audience: Influencers have a loyal fanbase, meaning they can sway audiences instantly. Many brands opt for influencer marketing to attract diverse audiences to their products.
• Increases trust: Influencers use social media applications to promote or advertise products or services. Therefore, many brands opt for influencer marketing to increase brand awareness and amplify their social media presence.
• Supports content strategy: Influencer marketing is best suited for filling the gaps in content marketing strategy.