How Sir Alex Ferguson handed Giggs 10-contracts in one season

One thing—Sir Alex Ferguson in his peak days was a man of many tricks and none rivalled what he did to bring the best out of Ryan Giggs at Manchester United.

In a mind-blowing revelation, Sir Alex Ferguson once handed Ryan Giggs 10 contracts in a single season—a move that helped mold the Welsh wizard into one of Manchester United’s greatest-ever players.

The legendary manager, who led United to 13 Premier League titles and two Champions League trophies, used a unique approach to motivate his young stars.

Ferguson’s method with Giggs was simple but effective: reward performance, not potential.

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In a previous interview, Sir Alex Ferguson explained how he repeatedly updated Giggs’ contract to reflect his progress, a move that kept the youngster hungry and determined to succeed.

“When he did well, we honoured it, we improved it,” Ferguson said, highlighting the value of earning rewards, rather than dishing out huge sums too early.

With youth development at the core of his philosophy, Ferguson also took a subtle jab at modern clubs for inflating contracts of unproven players, warning that it drains their motivation.

“Giving them the money too soon doesn’t work,” Ferguson said, adding that the real “carrot” is achieving first-team status and national recognition.

This incredible behind-the-scenes insight into Ferguson’s management of Giggs showcases the genius behind United’s golden era—keeping players driven through constant challenges, not just financial rewards. Could this strategy be the key missing from today’s big-money football culture?