6 Reasons Why Your Business Should Use Twitter

Twitter just like any other social media platform enables people discover the latest trends and connect with other people and businesses around the world. For its proven success, businesses around the globe recognize its impact on sales and marketing. It allows businesses reach a larger audience and market to them in real-time. You are allowed to tweet up to 140 characters and can include a link to any web content such as website url, video, image or blog post.

With Twitter, you can connect to your followers and grow your business through the following ways, which are:

Promotion:

Brand Awareness: You can create awareness for your business and what you offer by putting out information on your products, displaying its features and benefits. We must have seen some business owners who always have to put twitter anywhere they are promoting their business. This is because of how they have been able to create awareness and market successfully on this platform.
Content Marketing: This is a brilliant way to entice potential customers and Twitter makes it easy. You can keep using various contents to advertise your products and proving how reliable they can be to your followers.

Customer Service:

Connect With Your Customers: Twitter allows you to connect with your customers directly. You can also monitor what they are saying about your business. For example you can send them a direct message after they have followed you or when they need you to help them sort out an issue. This helps to increase the trust and appreciation they feel for your business.
Update Your Customers: Twitter is a great tool for keeping your customers updated on latest promotion or sales your business is having. It allows you share important information with your customers at very important sale periods such as a 72 hour sale, black Friday, weekend deals etc.

Communication

Twitter serves as a medium of communication between business owners and customers. It also provides close to real-time technical support to ensure a high customer satisfaction level is met and constantly maintained.

Increase Tweet Frequency: Tweeting two or three times a day is essential, although based on statistics – atleast 7% of your active followers will see your post on a given day.

Sales and Marketing

According to Constant Contact, 50% of followers on twitter are more likely to sign up and buy from brands they follow. Twitter marketing enables you to get to different followers around the world thereby taking away distance barrier and it’s a good opportunity to make more sales.
Twitter Offers Free Marketing: You don’t have to pay to use twitter or pay to tweet except you want to invest in twitter adverts.

Spy on Competitors

Watch Them: One best way to know what your competitor’s next move is to watch what they do. Following them directly isn’t necessary, you can just create a private twitter list only visible to you – and add them to the list, including their employees as well.
Analyze Their Followers: Analyze their followers by using a service like “TWEEPI” which enables you to bring up the list of their followers and sort it out by the number of updates and following counts. Along the line, you will find out who some of their most influential followers are.

Twitters’ impact on business is a great deal as it has been a huge game changer in the social media-marketing world. Open yours today and see the difference!