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‘We just faint small’ – Don Jazzy gets real on Mavin Records’ declining influence

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During a Questions and Answers chat with his fans on Twitter yesterday, top music producer, Don Jazzy spoke about the state of his record label.

The Mavin Records founder admitted that his outfit has not been pulling its weight of late as it did in its early years. Following its formation in 2012, the record label churned out hit songs from the likes of Reekado Banks, Tiwa Savage, Korede Bello, D’Prince, Dr Sid and Di’Ja.

But in the last three years, only the duo of Savage and Banks have had major hit songs while Bello and late-entrant Johnny Drille have enjoyed minor hits.

To culminate the dry spell, Banks left the label in December 2018, citing the need to pursue bigger opportunities. The singer had said: “Taking this bold step and moving on from Mavin Records onto bigger opportunities is something that, though not easy, is absolutely necessary because of my growth.

“I am very ecstatic about what the future holds and I cannot wait to share with everyone what new opportunities have come. Long Live Mavin Records.”

Speaking on the recent-years performance of his label, Don Jazzy tweeted: “Well we haven’t satisfied the high expectations you have so far.

“We have taken notes and suggestions from some very loyal fans and have been working on some great ideas. Pls stay tuned during the year. Your feedbacks are always helpful.”

When asked for the reason why Banks left the label, he responded by saying: “Why do u graduate from secondary/university? People grow.”

In another tweet-query about whether Mavin is still alive, he said: “We never die. We just faint small. E Dey happen. Pray for us to recover if you can.”

Although Wande Coal was part of the inaugural set of Mavin artistes, he left in 2013, a year after the formation of the outfit.

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