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Ways Social Media Will Evolve in the Future (1)

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1. A focus on relationships
One of the first social networks was Friendster, a name which implies its purpose: Forming and maintaining friendships. That was how MySpace and Facebook ostensibly began, as well. However, as they’ve progressed, they’ve become more about personal brand maintenance and attempts to form and join various short-lived zeitgeists.
“Social platforms today have evolved into a broadcast tool both for companies and individuals,” says Lewis. “While this is valuable when you have a broad announcement to share and want to reach as many people as possible, these are no longer the vehicles for sharing photos of your kids, recording audio or staying connected with your inner circle of family and friends.”
To fix this, social media will probably begin to draw the focus back into relationships by emphasizing personal posts, photographs and small, intimate connections over outside content like memes and articles.

2. Diversity of personal posts
Until now, posts have been limited to outside material, pictures, videos and text. Don’t be surprised if, going forward, new players will introduce more diverse posting options, intermingling audio and visual components to create a unique experience for people viewing and creating posts. As digital technology progresses, people will be hungry for new and interesting ways to share experience.

3. Users will pay for peace
Premium service will make a splash. This one sounds counterintuitive — after all, who would pay for a social media experience when they’ve all been free up to this point. Two things will happen to change that previous wisdom. First, with a more personal, story-driven experience, customers will want high-quality images, videos and audio files stored for posterity. Second, having a place to escape constant advertisements will become very important, something a premium social media experience will offer.

4. Different types of groups
Google Plus tried something like this before to little success, but spurred by the frustration caused by people seeing the wrong posts, social grouping will make a comeback. In the last political cycle, many relationships were tested unnecessarily when people felt attacked by never-ending political rants. If you don’t want Grandma to see your stances on gay marriage, put her in your non-political group. This will become very important for relationship maintenance.

5. Increased focus on privacy
Privacy concerns have plagued social media since its inception, and are only getting more pronounced. Expect future social media companies to offer more advanced network and profile privacy than ever before.

source:http://www.entrepreneur.com/article/293454

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