Twitter Set To Remove Verified Accounts On April 1st
Starting April 1, Twitter will remove the legacy verified badge, also known as the blue tick, from accounts as part of its strategy to boost the sale of its subscription service, Twitter Blue.
This move comes after Twitter was acquired by Elon Musk last year, who announced plans to increase the company’s userbase and revenue.
Twitter Blue is a subscription service that includes long-form tweets (beyond 280 characters) and the ability to undo and edit tweets.
To make the subscription even more attractive, Musk announced that Twitter Blue would now bundle the blue tick verification badge. This means that users can now pay a monthly fee and provide their mobile number to become verified on the platform.
The decision to remove the legacy verified badge is part of Twitter’s plan to incentivize users to subscribe to Twitter Blue, which offers exclusive features not available to non-subscribers.
It remains to be seen how this move will be received by Twitter users and whether it will result in an increase in the platform’s revenue and userbase.