On the world wide web, every single click, view and even the emotion is tracked and noted somewhere in the form of statistics in order to understand the user’s behavior.
For your strategy, use and comfort, we have compiled the most important 100 Social Media statistics for 2018 that you must know before entering the new year party.
Social Media has captured this era from personal to professional point of view. One of the reasons why it’s still elevating is due to the high presence of businesses.
The statistics on Social Media are rolled every now and then worldwide, in order to make businesses and brands understand about the benefits they can have from it.
For a note, the world population is 7.6 billion as of October 2017 as per Wikipedia and the internet holds 3.5 billion users.
These numbers in the Social Media statistics are blowing the minds of all marketers, they always come in millions and billions. Still, it’s crucial for the future business online strategies.
Social Channel | Number of users |
---|---|
2.072 billion users | |
330 million users | |
800 million users | |
500 million users | |
Google+ | 111 million users |
200 million users | |
Snapchat | 178 million daily users |
YouTube | 1.5 billion users |
234 million users | |
WhatsaApp | 1.3 billion users |
Flickr | 90 million users |
1.12 billion users | |
600 million users | |
Airbnb | 150 million users |
Periscope | 10 million users |
Social Media isn’t a fun place anymore, it is constantly providing a meaning to the online professionalism. The above Social Media statistics have been linked to the source and research websites, some are subjected to approximation.
Social Media Marketing is unceasingly proving to be successful in a way that traditional advertising isn’t–and thanks to the advanced metrics that help us understand our audience, content marketing teams can make more knowledgeable future decisions with the digital medium. Now may be it’s the perfect time to think about your business for the year 2018.
HOW MUCH TIME EACH GENERATION SPENDS ON SOCIAL MEDIA
Adults 18-35 are spending 6 hours and 19 minutes on social media each week.
____
Gen X spends 39 more minutes per week on social than Millennials.
____
Adults age 35-49 are spending 6 hours and 58 minutes on social media each week.
____
Adults over 50 are spending 4 hours and 9 minutes on social media.
Social Media statistics can be analyzed in various forms in order to meet different business strategies. Comment the Social Media statistics that helped you strategize your business goals.
2018 Internet Trends, Stats & Facts
There are over 1.24 billion websites all over the world.
The fastest growing segment of the internet is the number of mobile social media users.
South Korea leads with 71.5% of the population who are mobile users.
There are 4,156,932,140 internet users as of December 2017.
Asia accounts for almost half of the world’s internet users.
An astonishing 83% of Kenya’s total web traffic comes from mobile devices.
While several forecasts pegged 2014 as the “year of revolution” when mobile-only users would surpass desktop-only users, it turns out the forecast finally became reality in the U.S. in 2015. Since the start of 2017, mobile has surpassed desktop use and steadily remains so.
In the U.S. the fastest growing segments of device ownership are smartphones and tablets.
Tablet penetration has risen slowly over the past couple of years. By 2020, tablets will be used by 35% of all internet users.
In the U.K., the number of people who use a desktop decreased from 54% to 51% in nearly a year.
While web page features such as plug-ins, pop-ups, and streaming video may help convey your message, they hinder the page load time. As the following charts show, a page that takes longer than 3 seconds to load runs a high risk of abandonment.
Good news: internet speeds around the globe are at their highest peak ever.
In the U.S. last year, communication and social apps dominate.
WordPress continued to win content management market share with over 60%. The No. 2 system, Joomla, had a 6.4% market share.
In terms of web browsers used, Google Chrome continues to thrive. According to the latest numbers, it is more than 4 times as popular as its next closest competitor (Firefox).
The top three activities for Mobile device users in 2018: maps, instant messenger, and music.
Google wants to be the internet’s portal, and it is well on its way. The internet giant’s flagship page nearly tripled the 2nd place website (Facebook) in terms of page visits.
People between 18-29 are the most likely to purchase a product online, while only a little more than half will research the product beforehand.
Think reviews are important? You’re right! 53% of shoppers read customer reviews before purchasing a product.
When it comes to online purchasing, people purchase more on desktop than they do on tablet or smart-phones.
Business to Consumer sales (B2C)have steadily increased over the years. The Asian-Pacific nations lead this category, with an expected $707 billion + of sales in 2017.
The U.S. leads in overall e-commerce spending.
In terms of U.S. e-commerce, Pinterest is lapping the field.
Currently, mobile users spend double the time in apps as they do on mobile web pages. In future years, this gap is expected to grow even wider.
By 2021, global retail e-commerce sales are expected to approach $4.4 trillion.