Tiwa Savage, Cubana, Squid Game, JAMB, others dominate Nigerians’ Google search in 2021

Brands such as Tiwa Savage, Romelu Lukaku, Euro 2020, Squid Game and JAMB are among top searches on Google in 2021, said the company’s West Africa spokesman Taiwo Kola-Ogunlade on Wednesday.

Kola-Ogunlade in a statement said Google’s 2021 Year in Search compiles the moments, people, topics, events, and places that capture the world’s attention each year.

He said that as the pandemic entered its second year, Nigerians used the internet to search for answers and information that revealed their interest in topics related to music, movies, TV shows, sports, food.

The Google spokesman said that celebrity personalities, pop culture and lifestyle were top searches as well as topics such as ‘Paralympics’, ‘Euro 2020’, ‘EPL’, ‘Chelsea F.C.’ and ‘Champions league’, reflective of the country’s uncompromising love for sport.

Kola-Ogunlade noted that Tiwa Savage, Destiny Etiko and Romelu Lukaku topped their respective categories, revealing Nigerians’ love for top entertainment personalities and athletes.

‘’Squid Game, the Korean TV series that enthralled the world, topped the category of trending movies and series.

“From questions like ‘How to check JAMB result 2021?’, to search terms like ‘Alcohol lyrics’, and ‘TB Joshua’ Nigerians used Search to make sense of their world this year,’’ he said.

He said the other trending searches were Paralympics, Obi Cubana Sound Sultan, Baba Ijesha, Sunday Igboho, Nnamdi Kanu, Alcohol lyrics among others.

Google Trends is a publicly available tool that displays relative search volume across geographies, time periods and queries that people want to know about.

On the other hand, Google Search is a search engine provided by Google. Handling over 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The order of search results returned by Google is based, in part, on a priority rank system called “PageRank”.