Ms Ngozi Odita, the Co-founder of the 2018 Social Media Week (SMW), says the edition will assist in the creation of jobs, facilitate investments and showcase Africa’s brightest minds.
She said the 2018 SWM would also help seek achieve gender balance and create an easy access to quality education.
Odita, in a statement in Lagos on Thursday added that this year’s edition would be a world class experience that would showcase Africa’s brightest minds.
“Social Media Week, Lagos, the largest digital media and tech conference in Africa is set to hold its 6th edition on the Feb. 26 to March 2, in Lagos.
“Themed, `Closer, the digital media and tech conference’, will involve businesses, bloggers, musicians, activists, citizens across Nigeria and around the world.
“They will meet up to network, share ideas and explore the unique, social, economic and cultural impact of social media in Africa,” she said.
Odita, who expressed her excitement on how the platform had been widely embraced by Nigerians and even around the globe stated that the conference would continue to grow bigger and better every year.
She said the various planned activities of the event are Afrobeats & Eats Fest, Shop Africa, ‘A Great Day in Gidi’, ‘Launched in Africa, a platform for African led early-stage start-ups to showcase products and services that are disrupting industries across the continent’.
Others she listed are a popup library featuring emerging African authors which would educate, entertain and engage the public.
“Since the last five editions, Social Media Week has grown to be one of the largest events organised in Lagos, Nigeria with over 12,000 people participating in the conference with a global online reach of 810 million and over 300 speakers.
“This year, it promises to be even more impactful with up-to-date information and insights about tech, new media and general business related focus.
“Social Media Week is known for creating productive conversations and experiences.
“As such, the platform will bring together a range of perspectives to discuss the most productive ways to harness these forces to drive innovation, improve consumer experiences and bring people together.
“The conference this year will set the tone for ideas, trends, insights, business practices and policy that leverage technology to change industries and communities across Africa.
“Key focus areas would be on socio-economic and technology issues such as the future of media, governance, entertainment, Women in tech, travel and tourism, as well emerging ideas and trends,’’ she said.