Terragon Group – We pride ourselves as a new Media business focused on Africa. We have built a strong competence across the new media ecosystem comprising mobile, online and content. Within digital we understand the interplay between content and platform and we have business verticals that deliver on both components of the digital world.
We are recruiting to fill the position below:
Job Title: Senior Digital Account Manager
Location: Lagos
Job Objective:
To create long-term relationships with the portfolio of assigned clients. The account manager serves to understand the customer’s demands, plan how to meet these demands, and generate sales for the company as a result.
Key Responsibilities
Account Management:
- Monitor accounts and ensure that activities are up to date
- Ensure that key deliverable required for each account is delivered on time
- Attend status update meeting
- Liaise with client to ensure smooth running of account
- Liaise with social media and give them maximum support for the smooth running of the social media account
Relationship Management/Customer Retention:
- Managing a portfolio of accounts
- Ensuring that clients needs and requests are delivered on time and to specifications
- Dealing with all aspects of a campaign
- Leading and training other members of the account team
- Managing the work of account executives
Marketing Strategies:
- Delivering sales presentations to high-level executives
- Manage and grow key customer relationships within existing accounts whilst developing new business opportunities
- Plan and manage(monitor) major campaigns from start to finish
- Work with creative to deliver the creative required for the execution of campaigns
Corporate image/Publicity:
- Attending client meetings
- Revenue generation/market expansion:
- Drive peak performance by way of increased revenue and profit
- Periodical analysis and reporting business performance as required
- Devising and implementing strategies for meeting account and revenue targets
- Reporting on activities and campaigns and presenting at meetings. Providing insights and recommendations
- Work with finance on media plan approval, vendor payments and client invoicing
- Prepare and share reconciliation plan for spend
- Monitor competition prepare and share report
- Budgeting/Sales and Marketing forecast and Development • Create, negotiate and close commercial agreements
- Liaise with product/tech to ensure that products are delivered as at when due
- Engage and work with vendors and influencers