Selena Gomez joins The Weekend, Rihanna as new PUMA partner

Selena Gomez joins The Weekend, Rihanna as new PUMA partner

Singer and Actress Selena Gomez who has been in the news lately is the newest face of athletic brand PUMA.

She joins a couple of other celebrity designers including her boyfriend The Weekend, and Rihanna.

She announced the partnership on her Instagram with the caption:

“Officially a part of the fam @puma#pumapartner

According to Vogue, in a press release Selena said:

“Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works”.