Connect with us

NEWS

Revealed: 5 Social Selling Ideas For Small Businesses

Published

on

Revealed: 5 Social Selling Ideas For Small Businesses

The main goal of social media should be to build relationships with your customers and prospects! Through building authentic relationships, you get to know what your prospects need, and your prospects get to know and trust you. This is what will lead to long-term, profitable relationships.

That said, there are ways you can use social media to directly sell your products or services. Here are 5 Big Social Selling ideas for small businesses; some of which can lead to sales sooner than you think!

  1. Sell using images

We know that images are – hands down – the best way to get engagement on social media. So why not use them to increase sales?

Promo codes: Create an eye-catching graphic announcing a discount or coupon code.
Product features: Show off the features of your product in a visual rather than just listing them off.
Infographics: Present useful information to your followers, and keep your brand first of mind.
Image based contests: Use an image to promote a contest, or ask your fans or followers to submit their own photos.
Use rich pins: Using product pins on Pinterest allows you to include a price on your product images. Bonus: Pinterest even notifies your customers when you drop your price!
2. Consider social selling on Instagram

When you hear the phrase ‘social selling’, chances are Instagram isn’t the first social network that comes to mind. But did you know there are actually businesses that are using the platform as their main source of revenue? Here are some ways you use Instagram for social selling:

Sell photographs: If you’re a photographer, consider selling your prints right on Instagram. There are reports of one photographer selling $15,000 worth of prints on the day he announced his first sale!
Sell clothes: There’s a huge market for pre-owned clothes on Instagram…use the hashtag #shopmycloset!
Show off your product for increased exposure: If you have a smalll Instagram following, consider asking a more influential Instagrammer to help promote your products.

  1. Use video to showcase your products or services

You don’t have to have a big budget to create a simple, effective video you can share on social media. Create a video that demonstrates how to use your product, or that shows off its features or benefits. You could also produce a simple tutorial that helps your customers and prospects with a common problem (this is part of being the ‘full meal deal’…see #5 below).

If you’re up for the challenge, create a humorous or entertaining video that has the potential to go viral…like WestJet did last Christmas.

Videos are a great way to show off your business or products in a non-threatening, ‘non-salesy’ way that often gets your followers responding and interacting.

  1. Pinterest is a must for product-based businesses

According to research by Digitas, 18% of engagement on Pinterest is driven by brands, while the remaining 82% is driven by community. This means properly optimizing your images and boards using topical keywords (rather than names like ‘my product photos’) is of the utmost importance. Since the Pinterest community will be doing most of your sharing, ensure you’ve made finding and sharing your photos as easy as possible:

Use descriptive keywords when naming your boards
Include ‘pin it’ buttons next to every image on your site
Create boards that act as a resource for members: Help solve a problem rather than talking about your products.

  1. Be the ‘full meal deal’

While direct selling on social media can work, you’re more likely to gain new customers by establishing trust and building relationships over the long term. And the best way to do this? Be the ‘full meal deal’.

Let’s say you sell cameras and accessories. Rather than using your blog and social media accounts to constantly talk about and sell your products, ask yourself how you can be a one-stop resource for your customers. This might mean providing information about how to clean or repair cameras, how to take portraits or how to start a photography business.

When you provide useful information, you build trust. And this way, when your followers do want to buy, you’ll be the first one that comes to mind.

What are your best tips for social selling via social media? I’d love to hear your thoughts…Share with us below!

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

NEWS

Sowore’s Rearrest: House of Reps directs committees to investigate court invasion

Published

on

Sowore's Rearrest: House of Reps directs committees to investigate

The House of Representatives is now set to investigate the events surrounding the rearrest of the founder of Sahara Reporters, Omoyele Sowore in the Federal High Court, Abuja.

The House of Reps has directed the relevant house committees to investigate the incidence after a motion was moved by Minority Leader, Rep. Ndudi Elumelu (PDP-Delta).

The motion was moved under Matters of Urgent Public Importance at the plenary presided over by the Speaker, Mr Femi Gbajabiamila on Tuesday.

The committees are National Security and Intelligence, Judiciary, and Human Rights.

Elumelu said the investigation was on the “invasion of the Federal High Court premises Abuja by yet to be identified persons”.

He described the invasion of the court by unidentified persons as “disregard for the rule of law”.

 

He expressed concern that “men of the civil society” claimed that the unidentified masked men were agents of the Department of the State Services (DSS).

“The DSS has denied through their spokesman Peter Afunanya that its personnel were never involved in the incident.

“Sections 4, 5 and 6 of the 1999 Constitution as amended guarantees the separation of powers and the independence of every arm of government.

The lawmaker also expressed worry that the “act of the persons disrupted judicial proceedings and made the presiding judge to abandon her duty post because of safety concerns.

“This is a complete desecration of the temple of justice and such an action should be completely discouraged”.

He said that if the action was not properly checked, the National Assembly “may one day be invaded and the relevant security agencies will claim not knowing who the offenders are.”

He also said that the physical assault on Sowore and his co-defendant, Olawale Bakare by the yet-to-be-identified persons inside the courtroom was the “highest act of sacrilege” in the judiciary.

The House of Reps, however, directed the committees investigating to report back within two weeks, NAN reports.

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

“Forgive me”, Fayose cries out to aggrieved PDP members in Ekiti

Published

on

"Forgive me", Fayose crries out to aggrieved PDP members

Former governor of Ekiti, Ayodele Fayose, on Tuesday, sought forgiveness from aggrieved members of the state chapter of the Peoples Democratic Party (PDP).

According to NAN, Fayose pleaded with members who may be aggrieved by any of his actions in the past to forgive him in his Afao-Ekiti home during a peace meeting he convened with party members in the state.

The former governor apologised to all aggrieved members who he said he might have wronged while in government.

He said the PDP must be repositioned ahead of future elections in the state, adding that nothing should be too much a sacrifice for anyone to make.

“We are on a mission to reposition the party because truly we need a new attitude as members of this party, “he said.

“We must tell ourselves the truth that there is nothing to share in failure and we must join hands to achieve something tangible.

“I know some persons are aggrieved and I know we are humans. I apologise to all those that I have offended.

“Let us come together in unity for this our party not to die in this state. That is my priority as the leader.

“I am doing this after one year of leaving office just to allow the present All Progressives Congress (APC) to display what they have for the people and you can all see for yourselves.

“I am not here for my selfish interest but just to ensure this party does not fail.”

The former governor, who used the meeting to officially congratulate Biodun Olujimi on her victory as the lawmaker representing Ekiti-south senatorial district, noted that she remained a leader of the party in the state.

“Everybody should come back to the party. I am open to reconciliation,” he said.

“If Senator Biodun Olujimi calls you for meeting tomorrow, go there and listen to her. All of us are leaders, don’t let us factionalise this party.

“I am congratulating her and I don’t have any issue with her and I am sorry for what happened in the past.”

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

Bayelsa Government House burgled, N3.5M carted away

Published

on

Bayelsa Government House burgled, N3.5M carted away

Burglars who attacked the Bayelsa State Government House in Yenagoa made away with the sum of N3.5million on Tuesday, December 10th.

The money was carted away by the burglars who broke into the office of Mrs Ebizi Ndiomu-Brown, the Deputy Chief of Staff to the governor.

Ndiomu-Brown in a phone conversation said that her office was indeed burgled and the sum of N3.5million was carted away not the sum of N40 million as reported by some media.

 

Responding to the question on if she suspects anyone, says she has no ready suspect in mind, as it could be anyone and she waits the outcome of the Police investigation.

Ndiomu-Brown is currently on an official assignment outside Bayelsa State.

Confirming the incident, the Police Public Relations Officer in the state, Asinim Butswat, said the office was indeed burgled and the sum of N3.5million stolen.

He said the main entrance door to her office was broken and the safe inside the office, destroyed.

The police spokesman said three policemen and four personnel of the Nigerian Security and Civil Defence Corps (NSCDC) and one maintenance staff on duty at the Governor’s Office, were initially arrested and interrogated at the State Criminal Intelligence and Investigation department in connection to the attack.

He added that they have all been released based on their statements and the four NSCDC officials have resumed duty at the Government House.

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

How Final year Law student was raped and stabbed to death in Port Harcourt

Published

on

How Final year Law student was raped and stabbed to death in Port Harcourt

A final year student of Law Department in the Rivers State University has been stabbed to death in her apartment in Port Harcourt, TOPNAIJA.NG reports.

The victim, who was identified as Matilda Itonyo Mark, was said to have been raped and subsequently stabbed by her assailants inside her apartment close to Eagle Island.

24-year old Matilda’s body was found in her pool of blood. An ambulance accompanied by security personnel was sighted at the scene of the incident, taking the corpse away from the scene.

Revealed: 5 Social Selling Ideas For Small Businesses

The Rivers state Police Command and the Management of the Rivers State University were yet to react to the incident as at the time of reporting this.

Friends of the deceased have already taken to social media to pen down tributes to her, as presented below.

Revealed: 5 Social Selling Ideas For Small Businesses

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

Buhari appoints CBN Deputy Governor as new AMCON Chairman

Published

on

Buhari appoints new AMCON boss

Edward Adamu, deputy governor for corporate services at the Central Bank of Nigeria (CBN), has been appointed as the chairman of the Asset Management Corporation of Nigeria (AMCON).

The appointment which was made by President Muhammadu Buhari was announced in a letter sent to the senate by the president on Tuesday, December 10th.

The amended AMCON act that Buhari signed into law in August states that chairman of the corporation must be a CBN deputy governor.

The letter dated December 9 reads: “In accordance with Section 10(1) of the Asset Management Corporation of Nigeria (AMCON) Act, 2010, I hereby present Mr. Edward Lametek Adamu for confirmation as Chairman of the Asset Management Corporation of Nigeria by the Distinguished Senate.

“While hoping that this request will receive the usual expeditious consideration of the Senate, please accept, Distinguished Senate President, the assurances of my highest consideration.”

Edward replaces Muiz Banire as head of the corporation.

Banire was appointed in July 2018.

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

New Emirates: You can’t usurp power of Kingmakers court tells Ganduje

Published

on

New Emirates: You can't usurp power of Kingmakers court tells Ganduje

A High Court in Kano State has given an interim order restraining the state governor from “taking away the powers” of the four kingmakers of the Kano Emirate under the Kano States Emirate Council Law, 2019.

The court presided over by Justice A. T. Badamasi also restrained the governor from “taking any step whatsoever under the law without consultation with the applicants pending the hearing and determination of the motion on notice.”

These are the two instructions that the order contained.

Counsel on the two sides of the matter have refused to comment on the orders granted by the court, but a Kano-based private lawyer, who would not want to be named, said the “court has not really restrained the state governor the way the applicants had prayed.

“First, the emir of Kano was not one of the applicants. Two, the order did not restrain the Emir of Kano from chairing the Council of Chiefs’ meeting, and three, the court has effectively recognized the Kano State Emirates Council Law, 2019. Also, the restriction given by the court does not involve the four new emirs.

“Only the governor was restricted, but don’t forget that all the powers given to the governor by the new law have already been exercised.

“Now, the question to be asked is what is the governor’s concern with the powers of the kingmakers? Their powers are to be exercised whenever there is a vacancy, and an emir is to be chosen to fill that vacancy.”

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

Rotimi Akeredolu condemns DSS invasion of court

Published

on

Rotimi Akeredolu condemns DSS invasion of court

Governor Rotimi Akeredolu of Ondo State has maintained that operatives of the Department of State Services, DSS, desecrated the courtroom when it attempted to re-arrest Omoyele Sowore, convener of RevolutionNow Movement inside an Abuja Federal High Court.

Rotimi Akeredolu, who spoke at the opening of the 65th-anniversary conference of the Nigerian Bar Association, NBA, Ibadan Branch held at Aare Afe Babalola Bar Centre, Iyaganku, Ibadan, on Monday, urged legal practitioners to condemn the act by the DSS.

The Governor warned that judges were at risk of being arrested in “wig and gown during court session” if the bar refuses to condemn such action by the secret police.

He said: “We must be terror against demagogues. It is when the voice of the bar is heard consistently that it will earn respect.

“Will people go and desecrate our courtrooms and we keep quiet? The bar must condemn it. There is no explanation anybody can give you.

“Somebody calls it drama. Drama! How? What we saw was not drama, you must stand up to condemn the SSS for what they did in Abuja.

“Our spirit must remain indomitable. Forget about where we are today because a lot of us made efforts to say what you have done is wrong and the only way out was apologize almost immediately, but what people believe is different. You must write to justify what is not justifiable.

“If we are not careful, the day will come that people will walk into a judge’s sitting and arrest people with their wig and gown.

“I am not saying our judges are timid, but in the face of the gun, most of our judges will shake.”

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

Finland gets 34-year-old female Prime Minister

Published

on

Finland gets 34-year-old female Prime Minister

Finland’s Social Democrats have elected a 34-year-old woman as Prime Minister of the country, making her the youngest head of government in its history.

AFP reports that Sanna Marin narrowly won Sunday’s vote to replace outgoing leader, Antti Rinne, who resigned on Tuesday after losing the confidence of the coalition partner Centre Party over his handling of a postal strike.

“We have a lot of work to do to rebuild trust,” Marin told journalists on Sunday night, while deflecting questions about her age.

“I have never thought about my age or gender, I think of the reasons I got into politics and those things for which we have won the trust of the electorate.”

At 34, Marin also becomes one of the world’s youngest state leaders, ahead of Ukraine’s Prime Minister, Oleksiy Honcharuk, who is currently 35.

Former PM Antti Rinne had headed Finland’s centre-left five-party coalition since June, and Marin’s appointment is unlikely to lead to significant policy changes by the Social Democrat-led administration.

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

President Buhari jets out to Egypt for meeting on sustainable peace in Africa

Published

on

President Buhari jets out to Egypt for meeting

President Muhammadu Buhari will depart Abuja on Tuesday for Aswan, Egypt to attend a meeting designed to set “an agenda for sustainable peace and development in Africa.”

Presidential spokesman, Femi Adesina made this known in a statement on Monday.

“The initiative is being launched by the Egyptian President Abdel Fattah el-Sisi in his capacity as the Chairman of the African Union (AU) and as an advocate of Post-Conflict Reconstruction and Development in Africa – a recurring theme of his tenure as the AU Chairman,” the statement said.

“It is also grounded in the AU’s Agenda 2063: The Africa We Want, and the search for African solutions to African problems.

“The gathering is expected to bring together heads of state and government, leaders from regional and international organisations, financial institutions, private sector and civil societies.

”(Others are) scholars, visionaries and prominent experts for action-oriented discussions on the threats, challenges, and opportunities.

“It is also expected to end with a Declaration on the theme of the Forum and become an annual event.”

Ali Abdel Aal, Speaker of Egypt’s house of representatives, had delivered al-Sisi’s message to Buhari in Abuja in October while inviting him to the inaugural Aswan forum.

Adesina said the President Buhari will be accompanied by Ahmadu Fintiri, governor of Adamawa state, Godwin Obaseki, governor of Edo, and Mai Mala Buni, governor of Yobe.

Others in President Buhari’s delegation are Bashir Magashi, minister of defence; Zubairu Dada, minister of state, foreign affairs; Babagana Monguno, national security adviser, and Ahmed Abubakar, director-general of national intelligence agency.

The president is expected back in Abuja on Friday.

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

NEWS

Police arrest 2 over murder of wife of Maersk MD

Published

on

Police arrest 2 over murder of wife of Maersk MD

The Police Force has arrested two suspects in connection with a robbery attack on the residence of the Managing Director of Maersk Nig. Ltd., Gildas Tohouo.

The incident occurred on Sunday at the Cul-De-Sac compound on Lugard Avenue in the Ikoyi area of Lagos State.

The suspects – Olamide Goke (an in-house electrician) and Ade Akanbi (his accomplice) had carried out the attack on the family while pretending to be in the building to rectify an electrical fault.

The Police Public Relations Officer in Lagos, Mr Bala Elkana, confirmed the incident and the arrest to Channels Television.

He explained that men of the Lagos State Police Command moved into the area shortly after the incident occurred and arrested the suspects.

Elkana disclosed that Tohouo’s wife, Bernadette, a Hungarian and mother of three, died from injuries sustained from the attack. Tohouo was critically injured and has been taken to an undisclosed hospital in the Victoria Island axis of the state.

The Police Public Relations Officer added that the suspects have been transferred to the Homicide Section of the State Criminal and Intelligence Department, Panti in Yaba, for discreet investigation and subsequent prosecution.

Leverage social media to make more money and grow your brand in 2019! Attend The Social Media Wealth Masterclass with Isaac Click here to ENROL NOW!

Follow us on Instagram | Advertise With Us | Send Us News Tips | Promote Your Music

Continue Reading

Trending