Rapper G-Eazy Ends Partnership With H&M In Response To Racist Ad

These Americans have no chill o! One silly mistake, and everyone is boycotting you.

European clothing retail company H&M made one really silly mistake when they used a little black boy to model a racist inspired slogan. Although the company has publicly apologized, some Americans are having none of it.

First, singer The Weekend dumped them the way Selena Gomez dumped him; and now rapper, G-Eazy has terminated his partnership with the H&M company, ahead of his upcoming line with the clothing company.

G-Eazy whose real name is Gerald Earl Gillum, posted on Instagram a drawing of the boy wearing the hoodie, but this time with a crown over his head and “Coolest King in the World”

Accompanying the post, he wrote:

“Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” the rapper wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”

“Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable,” he continued.

‘I can’t allow for my name and brand to be associated with a company that could let this happen.  I hope that this situation will serve as the wake-up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.’