Meta tests Instagram photo integration on Threads

In a bid to enhance engagement, Meta is experimenting with a feature that enables users to cross-post photos from Instagram to Threads.

The Photos integration on Threads trial, acknowledged by Meta, seeks to foster connectivity between the two platforms.

Users have the option to opt in and automatically share their new Instagram photo posts on Threads, facilitating seamless integration.

The Photos integration on Threads comes as Meta makes an effort to explore avenues for expanding Threads, which presently boasts 150 million users.

Additionally, the company has incentivized creators to increase their activity on the platform by offering bonuses for posts that perform well.

TopNaija recalled that Threads introduced a feature over the weekend that grants users control over who can quote their posts.

The new feature is expected to allow users to specify whether only those they follow can quote their posts or if quoting is entirely disabled.