Mark Zuckerberg explains reason for Facebook’s rebrand to Meta

On Thursday, Facebook Inc CEO Mark Zuckerberg officially announced that the company has been rebranded as Meta, a name change that comes as it battles criticisms from lawmakers and regulators.

The name change was announced at the Facebook Connect augmented and virtual reality conference. The new name reflects the company’s growing ambitions beyond social media. Facebook, now known as Meta, has adopted the new moniker, based on the sci-fi term metaverse, to describe its vision for working and playing in a virtual world.

In a statement published online, the company said the new name “brings together our apps and technologies under one new company brand.”

“Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection.

“The names of the apps that we build—Facebook, Instagram, Messenger and WhatsApp—will remain the same.

“Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses,” the company said in the statement.

“The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world.”

The company announced the rebranding as it faces criticisms over its market power, its algorithmic decisions and the policing of abuses on its platforms.

In an earlier speech, Zuckerberg said privacy and safety would need to be built into the metaverse, as he opened the company’s annual conference on virtual and augmented reality on Thursday.

The CEO gave examples of privacy and safety controls that would be needed in the metaverse, such as the ability to block someone from appearing in your space.

Zuckerberg is betting that the metaverse will be the next big computing platform, calling it “the successor to the mobile internet.”

The metaverse, a term first coined in a dystopian novel three decades ago and now attracting buzz in Silicon Valley, refers broadly to the idea of a shared virtual environment which can be accessed by people using different devices.

Zuckerberg has increasingly been promoting the idea of Facebook, which has invested heavily in augmented and virtual reality, as a “metaverse” company rather than a social media one.

The company gave a slew of updates for its VR and AR products. It said it would this year launch a way for people using its Oculus VR headset to call friends using Facebook Messenger and for people to invite others to a social version of their home, dubbed “Horizon Home,” to talk and play games as avatars.

Facebook also said it would introduce a way for Oculus Quest users to use different 2D apps like Slack, Dropbox and Facebook while in this “Horizon Home” VR space.

The company, which began a beta test of its virtual meeting spaces “Horizon Workrooms” earlier this year, said it was working on ways of customizing these with company logos and designs and said it would be bringing more work capabilities into consumer Quest devices.

It also announced new fitness offerings for Oculus Quest users.

Facebook said this week that its hardware division Facebook Reality Labs, which is responsible for AR and VR efforts, would become a separate reporting unit and that its investment in it would reduce this year’s total operating profit by about $10 billion.

This year, Facebook created a product team focused on the metaverse and it recently announced plans to hire 10,000 employees in Europe over the next five years to work on the effort.

 

Facebook also said it would run a $150 million education program aimed at helping AR and VR creators and developers.

Facebook continues to battle criticism over its market power, its content moderation practices and harms linked to its social media platforms.

The tech giant, which reports about 2.9 billion monthly users, has faced increasing scrutiny in recent years from global lawmakers and regulators.

In the latest controversy, whistleblower and former Facebook employee Frances Haugen leaked documents which she said showed the company chose profit over user safety. Zuckerberg earlier this week said the documents were being used to paint a “false picture.”

The whistleblower documents, which were first reported by the Wall Street Journal, show internal research and employee discussions on Instagram’s effects on the mental health of teens and whether Facebook stokes divisions, as well as its handling of activity around the Jan. 6 Capitol riot and inconsistencies in content moderation for users around the globe.”