LinkedIn tests TikTok-like video feed to boost engagement

LinkedIn is exploring a new short-form video feed similar to TikTok, TechCrunch reported on Wednesday.

The feature, discovered by Austin Null of McKinney, adds a “Video” item to the app’s menu bar, presenting users with a vertical feed of short films.

Users can interact with the videos by liking, commenting, and sharing.

However, the intricacies of the feed’s methodology remain unknown.

Unlike other platforms, LinkedIn focuses on professional information, which aligns with users’ desire to learn from professionals and experts.

The move is intended to increase engagement and discovery on the site by providing bite-sized video content.

Nonetheless, the distribution is still in the early stages of testing, so most users have limited access.

The launch of this service follows TikTok creators’ popularity, notably in giving career advice and experiences.

LinkedIn wants to entice more creators by offering a new way to share video content.

The functionality also has the potential to be monetized in the future.

While this creates new potential for producers, some viewers may be concerned about being swamped with short-form video streams from many apps.

The response to this new item remains to be seen, as LinkedIn refines and expands its offers.

The launch of this service follows TikTok creators’ popularity, notably in giving career advice and experiences.

LinkedIn wants to entice more creators by offering a new way to share video content.

The functionality also has the potential to be monetized in the future.

While this creates new potential for producers, some viewers may be concerned about being swamped with short-form video streams from many apps.

The response of this new item remains to be seen, as LinkedIn refines and expands its offers.