LinkedIn Unveils New AI-Powered Features to Enhance User Experience

In a significant move to integrate artificial intelligence (AI) more deeply into its platform, LinkedIn announced a range of new AI-powered features on Thursday.

The new AI-driven tools are designed to assist users in job searches, applications, learning personalization, and searching the platform more effectively.

LinkedIn’s head of product made the announcement, Tomer Cohen, highlighting the company’s ongoing commitment to leveraging AI.

The features will be available on the LinkedIn platform, accessible to its global user base.

LinkedIn aims to drive more user engagement and provide enhanced services by integrating AI, addressing the growing demand for AI-driven tools in professional networking and job searching.

The new tools include AI-generated cover letters, personalized learning recommendations, and advanced conversational search capabilities. LinkedIn is leveraging its partnership with Microsoft and OpenAI to deliver these innovations.

LinkedIn’s focus on AI is not new. The company has been incorporating AI into its platform since 2007, using it for connection suggestions and maintaining trust within its ecosystem. The latest enhancements aim to help users with more human-centric tasks, reflecting a broader trend in the tech industry.

One of the standout features is the AI-powered job application tool, which can generate cover letters and review résumés. This tool is designed to simplify the job application process and make it more efficient for users.

LinkedIn is also expanding its video-based learning platform. With a significant increase in traffic for AI-related courses, the platform will offer AI-powered expert advice for Premium subscribers. This personalized coaching will be available from well-known instructors, providing tailored responses to users’ queries.

The search functionality on LinkedIn, which has long been seen as inadequate, will also see improvements. The new AI-driven search tools promise a more conversational and intuitive search experience, moving beyond traditional keyword searches to provide more comprehensive results.

These features are part of LinkedIn’s broader strategy to integrate AI into its services, leveraging Microsoft’s substantial AI resources. The company is also rolling out Recruiter 2024, adding new tools for marketers, and enhancing company pages for small businesses.

LinkedIn’s AI-driven enhancements are expected to make the platform more user-friendly and efficient, aligning with the growing trend of AI integration in social and professional networking platforms.