Kanye West’s 2XU Launch Shut Down After 45 Minutes When No One Came To Buy

Kanye West’s 2XU Sydney launch last Saturday was shut down after just 45 minutes.

According to reports, no one came to buy his $500 biker shorts or $550 neoprene leggings.

Rahh! Cold!

They were expecting a huge crowd would show up at the Oxford Street store to purchase the $550 neoprene leggings and $500 bike shorts that had been advertised by Kanye’s wife Kim Kardashian on Instagram. But that wasn’t the case.

When customers failed to show up, management decided to shut the launch down after less than an hour.

A spokesperson for 2XU told Fairfax that the activation was not shut down due to a lack of customers, but rather “a change of direction”.

“There’s been a change of direction from head office and unfortunately the event has been cancelled,” the spokesperson said.