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Bose Ogulu, in a chat with TV host Ebuka Obi-Uchendu, has revealed how she protected the interest of her son, Burna Boy and managed him as a form of sacrifice and not ambition.
Bose Ogulu is a Nigerian academic, businesswoman and manager. She manages her son Burna Boy’s musical career and thus is also known as Mama Burna. The businesswoman managed Burna’s career at the initial growth stage in 2014 and dropped because she had kids to raise, which came with a lot of responsibility.
“Burna Boy started in 2010 from Port Harcourt. Even before he took the name, he asked me to manage him. So, I’ve always managed him. It just wasn’t a full-time thing because I was raising kids and had bills to pay, he couldn’t pay me so I had to do my work. I signed the first deal on his behalf; handled most of his bookings. I’ve always been there but I hadn’t been involved in the day-to-day [tasks]. He was with the label; they had a road manager.”
However, she fully resumed her managerial position in 2017 and has collected several awards for the African Giant, which earned her the nickname “Mama Burna.”
“And he seemed on top of things. So I was just managing him and protecting his interest. I think I went full-time in 2017 because it just became evident that the day-to-day and other things I wasn’t handling were not going as well. And I had more time, fewer kids going to school that I had to pay bills for. And his business could evidently grow to pay me. It was a question of, ‘this guy is honestly the most talented person I’ve met in the last decade or more.”
Burna Boy’s earnings turned out to grow into what could pay her much later.
“I just thought, ‘I can’t help you with talent, but I can help with everything else.’ Fortunately, that scene is not new to me. I’ve done business for most of my life. I’ve been touring for language immersion most of my life,” she added
According to Mama Burna, she came to manage him as a form of sacrifice, but not for the aim of becoming a manager.
She concluded by saying;
“For me, I came to manage him as a form of sacrifice, not ambition. And it’s gratifying to know that it’s become work that I love and can come up to become a legacy. What’s next for me? I look to keep doing what I’m doing.”
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