Entertainment
How Kim Kardashian’s social media silence costs her N300m monthly
If you’re a fan of Kim Kardashian, you must have noticed her sudden silence from the public eye in a big way since she was robbed in Paris early in October. In the wake of the attack in Paris, the reality star has cancelled her upcoming appearances and suspended production of her family’s E! show Keeping Up with the Kardashians, in addition to remaining silent on the social media front.
Kim has not posted on her Twitter or Instagram since October 2 and has kept a very low profile in public. According to TMZ, Kim is taking a full month off from her commitments – a move that could cost her upwards of $1m (about N314m).
Speaking to People, celebrity financial adviser, Samuel Rad estimated that Kim Kardashian’s posts ‘are worth at least $20,000 a piece to her overall brand’ – and that’s separate from the amount she brings in from paid sponsored posts.
Kim’s ‘overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies,’ Rad explained.
Furthermore, he pegs her income from special event appearances to tack on another $200,000 to $300,000 to the potential income she’d be missing out on.
That said, Rad speculates Kim could actually stand to benefit in the long run, especially if she handles her return to social media correctly.
‘I think what’s going to happen is the first post she’s going to put up after not having posted for [a while], it’s going to get so many more followers and hits. I think that it might actually end up helping her… I think it could be a really big moneymaker for her brand… People are hoping to hear from her. If Kim positions herself correctly, she can have a real blockbuster media score.’
