Managing Cash Flow by Rob Reider & Peter B. Heyler
CASH IS KING! Cash availability is the lifeblood of the organization. With it, assuming there is proper management and economical, efficient, and effective operations, the company can grow and prosper—without it the organization perishes. Like the absence of water to anything living, the absence of cash to the business means death—slow, torturous, physically painful, and mentally agonizing.