D’banj diversifies into filmmaking with CREAM after hitting ‘3.5m subscribers’

On Wednesday, Dbanj revealed that his Creative, Reality, Entertainment, Arts and Music (CREAM) platform has hit 3.5 million subscribers.

CREAM, a platform which provides upcoming artistes the opportunity to have their songs recorded and videos shot, was launched in 2016.

Speaking on Wednesday at the 2018 Nigerian Entertainment Conference (NEC), the singer said he is working on expanding the platform to give scriptwriters the opportunity to have their works made into films.

The Kokomaster said a random selection would be done monthly and CREAM would be responsible for the funding to ensure the most interesting scripts are selected for production.

“The first set of beneficiaries on the platform was Rayce, TK Swag, MKJ, Leke Benson, Legend Courage and recently Real Self,” he said.

“We have been doing this for the musical industry since 2016, we want to rub off on the potential actors and actresses too because we realise there are talents too in that field who needs assistance.

“Every month beginning from May, we will be picking 10 scripts we believe will interest the viewers and they will all be shot and produced.

“We have 3.5 million subscribers already on CREAM platform and we expect more talented Nigerians to upload their scripts and music for possible assistance.”

In July 2017, about a year after CREAM was launched, D’banj said it was valued above $100m.