Clothier H&M Apologizes For Modeling Black Child With “Coolest Monkey In The Jungle” Hoodie

Giant clothier, H&M UK have been forced to apologise for using a black child to model a hoodie campaign for kids with a “coolest monkey in the jungle” slogan after receiving major backlash online

The company was accused of being racist and on Monday apologised and removed the offending ad from its website.

Company spokeswoman Anna Eriksson wrote on Twitter “This image has now been removed from all H&M channels and we apologize to anyone this may have offended,”

According to CNN, the image was featured on the British version of the company’s online store. However, many users noticed that the little black boy was the only model to wear the “coolest monkey” sweatshirt, a white child wore a shirt that said “survival expert,” while another wore a sweatshirt with images of animals from the same line.