Bloomberg Launches Africa-focused business & financial news platform

Bloomberg has launched Bloomberg.com/Africa, a pan-African business and financial news platform designed to serve the continent’s growing audience of business and financial professionals.

According to Bloomberg Media CEO Justin B. Smith: “Our mission is to build the leading multi-platform global business and financial media company and delivering more relevant stories to our global audiences via localized platforms is central to our strategy.”

The company says Bloomberg.com/Africa will combine the resources of Bloomberg’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of more than 2,600 reporters and analysts. The site will serve the growing audience of business and financial consumers seeking stories on global markets told through a local lens.

Bloomberg runs regional sites in Europe, Asia and the Middle East, Japan and India. The Africa launch is timely to help the firm expand its reach across Africa’s vibrant and growing economies.

“Africa is playing an increasingly significant role in the global economy,” said Antony Sguazzin, Managing Editor Bloomberg, Sub-Saharan Africa. “With the launch of this dedicated regional digital platform, we are establishing a home to showcase the best of Bloomberg’s rich content on the people, companies, politics and economies shaping the continent.”