Amazon Overtakes Apple and Google, Becomes World’s Most Valuable Brand

International technology company, Amazon has overtaken Google and Apple to emerge the world’s most valuable brand at $315.5 billion, according to a ranking of global companies, up 52% on last year.

Apple comes second, valued at $309.5 billion, with Google in third place, at $309 billion, according to the BrandZ Top 100 Most Valuable Global Brand ranking 2019, compiled by WPP research agency Kantar and released Tuesday.

Google and Apple had spent a combined 12 years at the top of the list, with Google taking the top spot in 2018.

Amazon.com, Inc., is an American multinational technology company based in Seattle, Washington that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It is considered one of the Big Four technology companies along with Google, Apple and Facebook.