Ways Social Media Will Evolve in the Future (2)

6. Less gamification
One of social media’s key components is that it’s highly addictive, even going so far as to be described as more addictive than cigarettes. New platforms will try to gear more toward long-term customer wellness as a feature by staving off more addictive qualities. They will focus more on the communal quality of social media rather than offer quick hits of serotonin from gratifying and frustrating outside content.

7. Legacy building
As has been said many times, the internet is written in ink. It cannot be erased, and in the future, people won’t want it to be. Users will want their social media to existing as an ongoing time capsule, a living record of their lives. Smart platform builders will realize posting shouldn’t be a burst about a single moment in time, to be consumed in a few seconds and forgotten about immediately, but as a multi-faceted, interactive diary involving many writers, all telling pieces of their own and others’ stories.
“We’ve arrived at a place where we are as thoughtful about capturing a personal moment to preserve as we are about carefully curating our Instagram feed,” says Lewis. “It’s a question of the legacy you want to leave behind. If someone has 2 hours to flip through your life’s journey, what do you want them to see?”

8. Open to experimentation
The main social media giants are slow, lumbering machines, resistant to change, and unbearably clumsy when they do change.
Future models will have seen platforms of the past try different things to different levels of success and will be open to explore. They will try out wildly different ways of managing contacts, befriending people, organizing interface layouts, etc. Facebook has had basically the same layout since its beginning — don’t expect that to be the case with new platforms.

9. Mobile-native
A mammoth advantage new platforms will have is that they about after the smartphone became ubiquitous. Facebook and Twitter both came before they could really function on a mobile phone, but future platforms will be designed with phones in mind from the beginning.
No clumsy borrowing between web and phone platforms — seamless integration. The future of the internet is mobile, so it stands to reason that mobile-native platforms will be built to last.

10. Video, video, and more video
In late 2016, we saw a major development in social media video when Instagram release Instagram Stories and Instagram Live. Instagram’s parent company Facebook also released Facebook Live and Messenger Day. The focus on the live format follows in the footsteps of Snapchat and Twitter’s Periscope.
According to Jay Singh, CEO of PHL Venture Company, “We continue to see a shift toward live content that is composed through a camera. The camera keeps growing in importance and the ability to see through other people’s lenses in real time is becoming a powerful force in social media.”
The most recent political cycle has exposed a lot of what was rotten in social media, making us all so constantly aware of what is wrong with ourselves and others that we barely have space in our heads for anything other than frustration and anxiety.

source:http://www.entrepreneur.com/article/293454