Entertainment
Vacancy! Walk In Solutions
A Consumer and Market Insight Manager is needed at Walk In Solutions – An MNC FMCG Company.
Deadline
29th December, 2017
Position
Consumer and Market Insight Manager
Location
Lagos
Role Summary
This position plays a key role within organization to support launch of successful innovation, effectively market the brand, and support sales to drive growth in the marketplace.
The CMI Manager leads consumer and marketplace understanding with shared accountability for business results.
This includes ensuring that knowledge is integrated and synthesized into insights and translated into business recommendations.
Responsibilities
-Direct the development and execution of research and provide insights and recommended action to support the brand. Areas of focus include New Products, existing product lines, Integrated Marketing/Integrated Brand Campaigns, Advertising, -Digital/Social Media and Insight mining from social listening reports .
-Partner with Brand teams on innovation strategy and process. Ensure that innovation roadmap and products launched are based on solid consumer insights.
-Identify and bring on new suppliers and manage existing research supplier relationships. Ensure suppliers have a solid understand of brand, social mission, and consumers.
-Develop frameworks & research to monitor brand performance across channels.
-Train, develop and mentor marketing team and others on research skills, tools and methods.
-Direct market insights to drive decisions for strongest potential markets to launch the brand. Ensure research insights are used to select opportunity markets and drive growth across regions.
-Provide salient consumer learnings to develop successful communication campaigns. Drive development of campaigns that resonate with consumers in partnership with Brand teams.
-Identify new research methods and suppliers to address business issues and ensure the brand stays on the cutting edge of innovation and research.
-Lead team in identification of future trends, new developments, brand performance and positioning to be used in strategic planning and decision-making.
–The incumbent will be required to interact with cross functional teams and external vendors to build synergy on delivery of the product.
Internal:
-Brand Marketing team
-Research & Development
-Finance
-Sales & Trade marketing
-Supply Chain
-Design & innovation
External:
-Research Agencies
-End Consumers.
Requirement
Demonstrated high performance, 7+ years of relevant consumer/market research (concept tests, product tests, tracking, copy testing, brand image, etc.).
Preferebaly should have worked with an FMCG company or should have worked with research agencies .
Have experience of both Quantitative and Qualitative research (Primarily Quantitative research)
