Vacancy! Marketing, Personal Care at IFFCO

A Manager – Marketing, Personal Care is needed at IFFCO.
IFFCO is a United Arab Emirates based innovative and integrated multi food products Group which manufactures and markets a wide range of food products. With an established global presence, the IFFCO Group offers a wide range of food products, related derivatives, intermediates and services. Our principal activity segments consist of comprehensive business lines that cover the entire spectrum of consumers’ daily needs.
IMPULSE FOODS: Biscuits, Cakes, Snacks, Chocolates, Confectionery, Wafers, Ice Creams
AGRI BUSINESS: Flour, Pasta, Animal Nutrition, Fresh Poultry, Eggs, Fruits, Bakery Ingredients, Frozen Foods
OILS & FATS: Retail, Industrial Fats, Oil Trading, Personal Care, Culinary, Spices P
ACKAGING: Plastics, Corrugated Boxes
CHEMICALS SALES & DISTRIBUTION: Foodservice
Our Group companies are present in 27 countries supported by 57 operations, with a 12000+ workforce, delighting consumers in 80 nations and five continents.

Role Summary
-To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
-To conceptualize promotional strategies in order to build brand image ( Personal Care) for IFFCO in Africa

Requirements
-10+ years of related experience in marketing or brand management or sales
-Experience in Personal Care organizations is must.
-Preferred candidate from Nigeria or working in similar profile in Nigeria
-MBA -Marketing

Responsibilities
-To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
-To conceptualize promotional strategies in order to build brand image for IFFCO
-Propose Overall Category/Product Portfolio Strategy.
-Propose and implement brand portfolio strategy based on category segmentation.
-Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
-Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
-Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
-Develop category insights from market research for use in Communication/Brand Development.
-Maintain Custody of Consumer Brand Spend.
-Drive New Product Development Process.
-Optimize Product Cost while retaining/maximizing value being offered to consumer.

Application
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