How Small Businesses Can Leverage the Digital Space for Growth

In this article, I will focus on 3 key things you need to know about how small business can leverage the internet for growth. It will help you  turn that digital “to do” list into a thriving strategy.

• Bit sized info

Are your goals tweetable?

Can you condense your why into 140 characters or help customers visualize what your business does through use of images and info graphics? The millennials have short concentration spans and therefore businesses need to tailor their content into bit sized chunks – content that is sharable at the shortest time possible using the available resources and viability of wide coverage.

All you need to do is collect the fine details about your business. Spice it up with an image that speaks volumes .The trick remains being brief and relevant rather than pump tons of literature on your online profiles.

• Consistency

Document, do not create content says Gary Vaynerchuk. Consistency is vital for the growth of any small business’s brand. In order to leverage in the digital world, the key thing is how often you do it. Document your goals, achievements, testimonials regularly. Don’t allow your online platforms stay inactive. Being consistent shows one is serious about their business.

Consistently engaging your customers keeps them certain of where your business stands and where it is geared in the near future.

• Engagement

Small businesses must ensure that they engage their followers online. Personalize your customer’s replies. Communicate with your customers at every chance possible. Make them feel appreciated and valued in your business.

No matter the kind of feedback they leave, try not to be on the edge with them. Positively analyze the source of the negativity and build on something that will make the customer desire an association with your brand. Make your customers feel like they have done business with more times even if it’s their first time in your premises.