Home Uncategorized Microsoft Finally Gives Up On Windows Phone

Microsoft Finally Gives Up On Windows Phone

SHARE

Microsoft’s Joe Belfiore revealed on twitter that the software giant has stopped developing new features or hardware for Windows 10 Mobile. While Windows Phone fans had hoped Microsoft would update the platform with new features, it’s now clear the operating system has been placed into servicing mode, with just bug fixes and security updates for existing users.

“Of course we’ll continue to support the platform.. bug fixes, security updates,” says Belfiore. “But building new features/hw aren’t the focus.” During the recent Windows 10 Fall Creators Update development phase, it has been obvious Microsoft is no longer working on the mobile experience. The software maker branched its development process into “feature2,” leaving Windows Phone fans disappointed.

Microsoft’s Windows Phone platform has been dead for more than a year, but the company has never officially admitted it before. Microsoft gutted its phone business last year, resulting in thousands of job cuts. During Microsoft’s recent Build and Inspire conferences, CEO Satya Nadella dropped the company’s mantra of “mobile-first, cloud-first” in favor of a focus on what he describes as the intelligent cloud and intelligent edge. This new area of focus means Microsoft is now working on multi-device scenarios and cloud-powered technologies that don’t always involve Windows.

READ  Few Times Google Shaded Apple At The Pixel 2 Launch

Belfiore also admits he switched to Android, just like Bill Gates, and that Microsoft will support Windows 10 customers who want to use Android and iOS on their phones. One of the big reasons Microsoft is giving up on Windows Phone is because developers never backed the platform. Microsoft had many problems with its Windows Phone app store, and the inability to retain apps once they were developed. “We have tried very hard to incent app devs,” explains Belfiore. “Paid money.. wrote apps 4 them.. but volume of users is too low for most companies to invest.”

It’s now clear Microsoft has faced the reality that people don’t need Windows on their phones. The software maker has been focused on iOS and Android apps and experiences over the past couple of years. Microsoft’s Edge browser is making its way to iOS and Android, and the company seems to be focused on improving the experience of linking a phone to a PC and resuming apps and documents between the two.

READ  NLNG unveils Longlist for Nigeria Prize for Literature

A new Microsoft Launcher for Android even goes a step further in improving the overall Android experience, with clever customizations and PC sharing features. Expect to see a lot more of this in the future. It’s now unlikely we’ll ever see a Surface-branded phone or more Windows 10 Mobile-powered hardware. Microsoft’s investments in iOS and Android will only benefit Windows 10 customers, and it could make up for the company’s messy efforts in mobile over the years.

Success leaves clues. Join Bovi Ugboma, Olakunle Soriyan, Toyin Abraham, Dayo Adeneye as they share their Success Secrets at the Success Stories Africa 2017, This November 11th 2017. Seats are limited. CLICK HERE TO REGISTER NOW.

Subscribe to TN Daily!

Follow us on twitter @topnaija.

Copyright 2017 TopNaija.ng. Permission to use quotations from this article is granted subject to appropriate credit being given to www.topnaija.ng as the source.
SHARE
Previous articleWorld-Class Design In Regional Markets
Next articleApply! Internal Auditor / Risk Manager At SOS Children Villages
wp_user_avatar
What's life without Ice Cream? This is perhaps the only question I do not have the answer to. Avid reader, great writer, fine boy and Ice Cream lover. Congrats, you know Kingsley :) | Kingsley Igbafe is a Staff Reporter at TopNaija.ng

LEAVE A REPLY

Please enter your comment!
Please enter your name here